A Different Approach to Search Engine Optimisation

In the UK and America SEO is a difficult and competitive market, both versions of Google work to very strict guidelines and the competitive edge needed for success is significantly more than the rest of Europe. This was the driving factor for High Position to do things differently to our competition and our results prove that our way is the right way.

We use a much more comprehensive approach than any other agency, we understand the journey that a search engine spider takes and we understand how to ensure that a website can deliver its unique message to those spiders. We are able to unlock the most complex of websites and can work with a wide variety of budgets, we have had fantastic success with sites that have never had search profile and even sites that have been penalised.

There is only one way to do this job – the High Position way, our way is a time intensive way, it means we need more people than other agencies, it means we spend more time fixing a website and making it search engine friendly and it means value for your marketing budget.

We have success in all competitive markets from finance to property and everything between.

Why Optimisation for Irish Businesses

Our founding partner has been in SEO since 1998 and is head of search at High Position, he heads up strategies for Lloyds TSB, Budget, haart, Sony, Hillary’s and has also consulted with MSN and Infospace on making their portals more search engine friendly. His time has always been spent between Ireland and England and has immense pride to be able to offer a truly reliable and trustworthy service in an industry that has a poor reputation on both sides of the Irish sea.

Pay Per Click

Many successful natural search strategies also factor in pay per click advertising, there is a tactical advantage here in that despite most people selecting natural search results there is a significant market to be reached using paid search. Another good strategy is to use pay per click advertising for short term products, seasonal changes and product launches, the ideal is to be in the enviable position of choosing this as an option rather than relying on PPC as the only way to get traffic into a website.

A good search engine optimisation plan will benefit your pay per click campaign, it will enable quality scores to be high and in every case our SEO knowledge has improved visitor numbers, click-throughs and reduced click costs. This is the advantage that a world leading natural search company can provide to a new or existing campaign, time and again we analyse the paid search campaigns of businesses and discover dramatic improvements can be made.

In these difficult days where marketing budgets are precious it makes sense to get every bit of ROI your marketing Euro can deliver.