Reputation Protection

High Position has spent many years working on a discreet approach towards reputation protection, which is an extension of brand protection. This service is aimed at protecting our client's brand, putting the interests of our clients first.

It may be stated that reputation protection is the protection of an individual's personal brand. However, we have worked for companies that are financially greater than other companies who have used the service for brand protection.

The increasing media coverage has placed reputation protection and management under the limelight, where it is constantly under the eagle-eye of the press, radio and television. Our very own High Position has been referenced and quoted in local and national papers, namely the Sunday Times. Many celebrities and blue-chip companies use the reputation protection service to keep their online reputations protected.

Reputation Protection with Discretion

We work hard to ensure the service we provide to our clients is kept completely confidential. We value each client highly that never have our clients felt compromised in any way when using our service. Nonetheless, we are fully aware that it is easy to see where some companies can make errors and blunders when providing their reputation protection service to their clients. A mistake of this degree is as a result of a lack of understanding and poor knowledge of search engines and how they work. Without adequate knowledge of the business, those companies will continue to make mistakes and eventually lose their clients confidence.

All high profile clients or company should always be considered for a non-disclosure document. This is an important area where individuals may have found themselves appearing unsystematic with the spotlight fixated upon their online profile, due to an unscrupulous and incautious agency working for them.

Software and Reputation Protection

We have seen unsuspecting individuals and companies have software solutions flogged to them. When providing a professional and successful service it is imperative for the company to have an absolute proficiency in the principles of search engine optimisation and an in-depth knowledge of what makes a search engine tick. High Position Ltd is the leading proponent of search engine compliancy and is also a market leader in search engine optimisation. Therefore it comes as no surprise that we are successful in brand protection and reputation protection solutions.

Search Engine Optimisation is bespoke and evolving, which is why it is a well known fact that software cannot be used in this field. The same applies to reputation and brand protection, which uses the SEO techniques. However, software can be used for tracking bad publicity, but it cannot be used for solving the conspicuousness of bad publicity.

Brand Management and Protection

These are essentially the same thing. Brand Management and brand protection has been established for a few years, transpiring to being named reputation protection. High net worth companies came to the understanding that any bad publicity on them over the internet can be managed, hence the chic name.

Brand management was used by conventional standards to provide good news in order to counter the bad news; an example of this would be if a company came to offset bad news headlines, they can use the service to push forward good news or put fourth counter statements.

Social Networking and Brand Management

The internet has expanded over the years, with social networking sites growing with it and becoming equally as popular increasing the potential for bad news to spread quickly. Google and other search engines regularly visit and index these social networks, where all of this bad publicity replicates itself fast in the search results.

As search engines favour text based sites such as blogs, the popularity of blogs has made this problem more complicated because of the advantageous association between search engine spiders and blogs, making it very difficult to remedy. For this reason, the motivation towards a tactical and evolutionary service was essential to have this type of reputation damage swept away clean.

Choosing a Professional Solution

When it comes to selecting a reputation protection agency, there are some very important questions to ask before making the final decision:

• Have you chosen an agency that is a market leader in search engine optimisation?
• Does the agency have natural search listings for 'search engine optimisation?
• If they are a successful agency, how long have they been successful?
• Do they talk about their service indiscreetly, or are they hidden and veiled?
• Do they offer a bespoke service and not a software solution?
• Will they work and monitor their work with you for a fixed 12 month period after the solution?

Choosing the right agency is imperative to getting the best service. The agency/company chosen must prove that they have a successful and leading track record in the industry of search engine optimisation in order to receive the kind of protection service that include a great deal of the same expertise. Therefore, avoid any company or companies that jump on the reputation protection bandwagon.

For more information and advice on reputation protection contact High Position today.