Search Engine Compliancy
Search Engine Compliancy is vitally important; this section will help to give you an understanding of the process.
Evolution of SEC
The world of SEO (search engine optimisation) has experienced a large amount of growth and change in recent times. In the past SEO used methods such as manipulation of search engine databases and other unscrupulous tactics to achieve page 1 rankings. Today however the industry has been cleaned up and the most successful SEO specialists now realise that ethical strategies are far more worthwhile in the long run.
The adoption of ethical SEO methods was a response to the search engines improving their algorithms and the abilities of these systems to root out bad practise SEO. Google led the way in creating an advanced search engine and High Position were, and still are at the vanguard of understanding how websites can be made to comply with Google and other search engines. In order for compliancy to be achieved it is essential that a website is made as relevant as possible to the products or services it provides; with years of experience in creating and optimising websites High Position can help customers have highly relevant information on their pages that meet the standards of both search engines and human users.
The High Position method of SEO compliancy has been created with the use of a strict code of practise that ensures websites are filled with the precise information that search engine spiders are looking for. This is all performed without delving into the world of unscrupulous SEO methodology. Compliancy is achieved by creating clear, informative website content and domain names that have been set up in a manner conducive to searching. Additionally content duplication is avoided at all costs. Although this is a simplistic, description, High Position do much more than simply tinker with content and URLs.
It is advisable to utilise High Position's search engine compliancy service if your website utilises the following and needs to be brought into line with the regulations of search engines.
- Any specifically themed pages that contain content targeted towards a keyword. Also known as a 'content page' when this information is embedded.
- A redirection, use of hidden scripts and any pages created with the objective of hoodwinking search engine spiders; for example JavaScript pullovers, hidden frames and script abuse.
- Google has now developed methods to pick up instances of server side cloaking; this can be extremely detrimental to rankings.
- The use of multiple domains which serve the same or cloned websites
- IF using another domain legitimately it MUST be set up in a particular way to avoid Google penalties.
- A website that is visible to Google’s database under both forms; for example www.domain.com and simply http://domain.com
- Elements such as micro sites, gateway, doorway and ghost pages as well as other bad practices.
- Unadvisable strategies such a keyword spamming, the use of poorly written titles and descriptions as well as hidden links present in the source coding.
- Improper or inappropriate inbound links
- Duplicate content; stolen content will always be picked up by Google, even when edited.
The utilisation or implementation any of these tactics will breach the search engine compliancy codes of practise and subsequently incur penalties from search engines; in the worst cases this could mean complete removal from the online marketplace.
The purpose of Google and other search engines is to deliver the end user the most relevant results in relation to the entered key term. It is High Position’s mandate to give client’s websites greater levels of search visibility and through a variety of compliancy strategies, increase site traffic and hence online trade.
Thanks to years of experience High Position is able to provide an unrivalled SEO and compliancy package. The result is a website that not only meets compliancy standards but surpasses them, increasing trade and offering the chance to spread your message in the most visible medium in the modern age.
For more information pertaining to search engine compliancy feel free to contact High Position today.
