Spider Access
What is Spider Access Compliancy?
Is your website visible and receptive to the search engines?
Could you consider your website Spider Access Compliant (SAC)?
Delegating funds for marketing and search engine optimisation is a necessary evil of modern business; having a website that meets SAC requirements however can give far more value when implemented correctly. It also allows those concerned with marketing a true understanding of where funds are being spent, and naturally a better comprehension of the ROI (Return on Investment).
The achievement of number one rankings, or even those on the first page of search engines is reliant upon a number of different elements and parameters. Many SEO companies today have a penchant for selecting keywords, making alterations to title tags and rewriting content. Whilst it is undeniable that these factors have an important role to play in generating greater online visibility, recent research has found that they attribute only forty percent of the tasks that need to be undertaken. Startlingly, the long held belief that ‘content is king’ was questioned in the case of one American agency who were penalised after creating many themed content pages; a practice that is now frowned up by search engines.
The result is that many in the corporate world are often left befuddled when their sites, with correct keyword strategy, site mapping and content are not found in the upper echelons of search engine rankings.
This is where High Position’s unique analysis process and unrivalled experience is instrumental in identifying issues with website structure; part of this process is to extensively test websites to understand how they react to search engine spiders and how this can be improved. The next stage is a consultancy relationship that with both the input of our specialists and yourself will create a website that meets search engine compliancy requirements, subsequently, marketing budgets will not be wasted and tangible results will be achieved.
Most industry experts will agree that we are now in a revolutionary time for SEO and online marketing. The simplistic approaches of keyword maximisation and title authoring will no longer achieve success without the implementation of other strategies; in today’s industry it is important for a site to not only be search engine compliant, but equally spider access compliant.
The team at High Position will be delighted to answer any of your questions and discover whether you are spider access compliant. Remember that in a cutthroat industry this compliancy could be the determining factor between success and failure.
